Who we are?
myDuff, first of its kind in India, integrates Mental Health in a Fashion platform. It is a friendly application (web/ iOS/ Android) for young Indian women with a vision of making every woman Beautiful at the level of appearance and state of mind.
We are not only one-stop destination for all your Fashion needs, but also we understand that every individual is different and so are their needs, so we believe in building a Personalized Customer Experience from Curating the best Luxury Fashion products exclusively for Indian women, to Curating the top 10 best Indian brands for all your Fashion needs and everything in between from Designing to Styling your wardrobe at the comfort of your home.
In this era of mass consumerism, filled with image-conscious messages and adverts, our society tends to favor external beauty over inner beauty. So, Our main moto of Integrating mental health in a fashion platform is to of making every woman feel Beautiful, and when we mean Beauty its not just the Appearance but also the Inner beauty – the Mind and the Soul.
Under the guidance and support of NIMHANS professionals, myDuff has developed a pattern to counsel and help young people in an anonymous manner, who are struggling in their life with serious problems; starting from personality development, relationship management, to serious conditions like depression. We believe in a complete friendly approach so the counselors on-board are not doctors but normal friendly understanding youngsters, who Not just Listens but also Understands, Analyse the problem and Give Them an On-Demand Guidance, Support, Wisdom & Educate them & help them feel better.
Our aim is to facilitate Every Indian woman with global fashion standards and felicitate them with the emerging trends of the new age fashion world.