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The beige revolution.

This season, you simply need to be more Beige. Get ahead of the trends for spring/summer 2019 by embracing the colour of the season.Get ahead of the trends for spring/summer 2019 by embracing the colour of the season: beige.


Christen it with a fancy name – “contemporary oatmeal”, “stony ground” – if you desire, but the catwalks were clear on the colour of the season: be more beige. Riccardo Tisci redrew Burberry in 50 shades of classic-trench-coat colour, and the neutral snuck into collections as diverse as Max Mara (where it was to be expected) and Balmain (where, perhaps, it was not). Head-to-toe is how the internationally sleek will be wearing it come spring.

The spring/summer 2019 catwalks were awash with beige tones cleverly disguised under names like ‘oatmeal’, ‘fawn’, ‘taupe’ and ‘camel’. Long-time beige champions Max Mara encouraged shoppers to wear the shade head to toe, Riccardo Tisci’s debut Burberry collection featured more than 50 beige looks, and Dior even brought beige to eveningwear.


Beige gets a bad rap, with its name often taken in vain to describe something insipid and unexciting. But done right, it offers endless styling opportunities. A beige wool coat tied at the waist and finished with heavy-set gold earrings: chic. A mid-length beige knitted skirt paired with an oversized black roll neck and white trainers: also chic. A beige silk blouse tucked into blue wash denim jeans and a pair of slip-on mules: so many levels of chic.


This year, beige is no longer boring. Instead, it should form the building blocks of your wardrobe. Different shades will elevate your workwear from run-of-the-mill to polished, and add elements of luxe into casual weekend outfits. Repeat after me: beige is better.

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