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Tie and dye is Back.
From Prada to Stella McCartney, prepare yourselves for the tie-dye renaissance.
Up until fairly recently, tie-dye was as dead as a doornail. But then Beyoncé wore it on holiday on the beach, Dree Hemingway chose the print for a red-carpet event and Justin Bieber turned up to church wearing it. Cult LA brand The Elder Statesman made it a mainstay of its vibrant, California-inspired collections. Last season, Prada, Proenza Schouler, Stella McCartney and R13 turned it into a catwalk trend and the high street is already making copies. Tie-dye is back.
Tie-dye might be the year’s most woke trend, but another part of its appeal is its individuality. Traditionally, tie-dye is made by tying bunches of fabric with waxed thread, so the dye only covers exposed areas - meaning no two pieces are ever the same. In the '60s and '70s when tie-dye was pervasive, it became a symbol of individuality and creative expression through handmade, rus
Tie-dye emerged as a fashion influencer favourite for summer 2018, and it's a look that was compounded on the catwalk. No longer solely the preserve of art teachers and ageing hippies, tie-dye has had a modern update, At Dior, the brand employed its meticulous craftsmanship to the process to create kaleidoscope versions, sometimes layering tie-dye over florals. Miuccia Prada went for a flouro approach, used to reflect a liberated woman. Stella McCartney's version came in blue and white boilersuits, T-shirts and combat trousers.